methodology
Positive Apartment Location Attributes
Positive location attributes are defined by: Submarket attributes; a particular properties’ immediate surrounding area attributes, and; site-specific attributes
Positive Submarket Attributes
A majority of area household heads are college-educated, and are employed in white collar, or professional occupations
A median household income above the metropolitan area median average income/substantial presence of high net worth households
A high density of good quality white collar/gray collar (technical workers, teachers) employment sources
Well-maintained area housing development
Area commercial development is newer; shopping and entertainment sources are of good quality
Ease of area access by freeway, or rail transit
Positive Immediate Surrounding Attributes
Close proximity (a three mile radius) to a high concentration of employment sources
Relatively close proximity to a large body (lake or ocean) of water
High quality of immediate area housing composition and/or shopping/entertainment facilities
Ready availability of public transportation
Ready access to a freeway on-ramp/off-ramp
Positive Property-Specific Attributes
Site frontage onto a golf course, private lake or park
View of mountains, lake or ocean from the site
Neighborhood environment is well-maintained
City view from a mountainside, or high rise tower
Exposure to a high volume automobile traffic carrier, or substantial freeway exposure
Site marketing-window size
Ease of site access (i.e. multiple parking and drive entries)