Steady investor appetite, advertised rate growth represent positive signs amid challenges
SANTA BARBARA, Calif., Dec. 18, 2025 – Yardi® Matrix reports that while U.S. self storage continues to face an imbalance between supply and demand, the market’s investment activity has rebounded in 2025 and advertised rents continue to increase.
The $5.9 billion estimated year-to-date transaction volume recorded as of Nov. 21, 2025, exceeded the total for all of 2024. “Deals this year have been characterized by stronger pricing … driven by a higher share of Class A properties and elevated values in the Northeast and West,” signaling that “investor appetite remains solid,” Yardi Matrix analysts report.
Meanwhile, year-over-year advertised rent rose 0.6% in November, lower than the 0.7% and 0.8% rates measured in October and September, respectively.
While the under-construction inventory holds steady, demand fundamentals remain weak. The combination of elevated supply and subdued demand “is likely to keep rent growth constrained in the near term,” Yardi Matrix says.
Get more insight into the supply pipeline, rent trends, REIT activity and more in the December 2025 Yardi Matrix National Self Storage Report, which draws from 2,883 properties in various stages of development. Yardi Matrix also maintains operational profiles for 32,083 completed U.S. self storage facilities. Yardi Matrix recently added North Dakota metros Fargo, Grand Forks and Bismarck, as well as Topeka, Kan., and Seaford, Del., to its dataset.
Yardi Matrix offers the industry’s most comprehensive market intelligence tool for investment professionals, equity investors, lenders and property managers who underwrite and manage investments in commercial real estate. Yardi Matrix covers multifamily, single-family rentals/build to rent, affordable housing, student housing, self storage, office, industrial, retail and vacant land property types. Email [email protected], call (480) 663-1149 or visit yardimatrix.com to learn more.
About Yardi
Yardi® develops industry-leading software for all types and sizes of real estate companies across the world. With more than 10,000 employees, Yardi is working with our clients to drive significant innovation in the real estate industry. For more information on how Yardi is Energized for Tomorrow, visit yardi.com.
Add Comment