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Yardi Matrix Lowers Rent Forecasts for Some West, Southwest Cities

Midsize markets in the Midwest and Northeast are seeing strongest growth

SANTA BARBARA, Calif., July 20, 2023 – Market corrections in Florida and California contributed to a month-over-month increase of average asking rents nationally by 41 basis points in May, states the latest Multifamily Forecast from Yardi® Matrix.

It was a decrease from the 44-basis-point MoM increase recorded in April and was prompted by actual decreases in asking rents in two regions: Florida markets that saw unbelievable growth during the pandemic and now face affordability problems, and California cities still struggling to find their post-pandemic footing.

Five of the 10 worst-performing markets were in Florida (Southwest Florida Coast, Miami, Orlando, Jacksonville and West Palm Beach), and of the remaining markets that saw month-over-month declines, six were in California (metro Los Angeles, Sacramento, Eastern Los Angeles County, the East Bay, Orange County and the Inland Empire).

Strong growth continues in many Midwestern and Northeastern markets: Portland, Maine, and Scranton–Wilkes-Barre both grew more than a full percentage point month-over-month. White Plains, Detroit, Urban and Suburban Chicago, Manhattan, Milwaukee, Rochester, Central New Jersey and Syracuse all saw asking rents grow more than 90 basis points from the previous month.

The average apartment asking rent nationally was $1,726 in June, according to the Yardi Matrix National Multifamily Report.

The update forecast lowers rent rate expectations for many larger markets in the West and Southwest and raises them for many midsize markets throughout the Midwest, Northeast and parts of the South.

“The stalled-out return-to-office movement is putting a significant drag on Western markets with large numbers of knowledge-based workers, and economic uncertainty will continue to limit demand in those markets that have largely been driven by high-paying tech jobs,” states the report.

As for those cities whose outlook improved: “As affordability continues to be a concern across the country and economic uncertainty prevails, these smaller markets will continue to be more attractive, as they can provide many of the same benefits and amenities their larger siblings do at significantly lower price points.”

Yardi Matrix offers the industry’s most comprehensive market intelligence tool for investment professionals, equity investors, lenders and property managers who underwrite and manage investments in commercial real estate. Yardi Matrix covers multifamily, student housing, industrial, office and self storage property types. Email [email protected], call (480) 663-1149 or visit to learn more.

About Yardi

Yardi® develops industry-leading software for all types and sizes of real estate companies across the world. With over 8,500 employees, Yardi is working with our clients to drive significant innovation in the real estate industry. For more information on how Yardi is Energized for Tomorrow, visit

About the author

Jeff Adler

Jeffrey Adler is Vice President, of Yardi® Matrix, the data division of Yardi Systems.

Yardi® Matrix is a US multifamily, student, office, medical office/lab space, industrial, and self-storage asset information toolset for originating, underwriting, and asset managing commercial real estate investments, with over 800 clients worldwide. Yardi® Matrix provides investment strategy, market and institutional research reports leveraging the underlying property level detail of 135 markets, >92,000 multifamily properties and >18 MM units. Mr. Adler also leads Commercial Property Executive and Multi-Housing News, two digital media websites.

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